tag:blogger.com,1999:blog-24607392.post2322476653267058765..comments2024-01-09T04:59:11.838-05:00Comments on Thoughts by @ekivemark(HealthCa.mp): World Health Care Congress on Consumer ConnectivityAnonymoushttp://www.blogger.com/profile/16252509112410885872noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-24607392.post-39358270688668091492009-02-23T17:49:00.000-05:002009-02-23T17:49:00.000-05:00Mark,I'm loving the consumer approach to healthcar...Mark,<BR/><BR/>I'm loving the consumer approach to healthcare. I've been in the business for 20 years and it exciting to see consumers get engaged and active in their own health. <BR/><BR/>I was at QCSI for seven years (a TriZetto acquisition) and now working in a niche market of "enterprise marketing in healthcare".<BR/><BR/>I'd like to talk about the tools available to collect and integrate customer/consumer data to create a single comprehensive view of the customer so healthcare companies can speak to their "customer" in a personalized manner.<BR/><BR/>How does a healthcare company track their consumer behavior on social networking sites, website registrates and combine it with relevant practice management or clinical data to improve communications?<BR/><BR/>Improved communications can lead to much better health outcomes through helping the consumer become empowered.<BR/><BR/>Happy to talk more about this topic with you and your visitors.<BR/><BR/>Kara Dowdall<BR/>kdowdall@appatureinc.comkdhttps://www.blogger.com/profile/00629150981324031111noreply@blogger.com