@StevensonU #Adulting101: Your Passion. Your Brand: Creating Opportunity in Social Media

On Monday evening I gave a talk to a group of Stevenson University students. This was part of the Student Activities “Adulting101” series that prepares students for life after college. Students are frequently taught what not to put on Social Media but rarely taught how to tap social media to fuel their passions and create opportunities as they architect their career.

I was asked to present a talk on how Social Media can be used to create your own personal brand. One that reflects your passions and creates career opportunities.

Prospective employers frequently use Google to learn about the candidates they are considering making job offers to. It is no longer sufficient to lock down your Facebook accounts. Instead you need to be thinking about how those Google searches reflect your passions and the career opportunities you are seeking.

The presentation is available on Slideshare here: http://2.healthca.mp/1jN1rR4

 

 

via WordPress http://2.healthca.mp/1N3R46r

Thanks All! Build Your Social Brand Online is hot on LinkedIn

Today I gave a presentation on Building your social brand online.

I posted the presentation to my ekivemark account on Slideshare:  http://www.slideshare.net/ekivemark/build-your-brand-in-social-media-to-connect-with-opportunity.

Such are the wonders of Social Media that by the time I got home I found this message in my email:

Apparently my deck is proving popular on LinkedIn and made it to the Hot on LinkedIn section of the Slideshare.net home page.

Thanks!

I should probably record some audio for this deck and post it to my channel on YouTube. Let's add that to my ToDo list on Orchestra.com

Posted via email from ekivemark: pre-blogspot

#HCSM Review: Socially Infused Health Care (8th Edition)

This is my first time publishing for the Health Care Social Media Review. Thanks to Joan Justice for publishing the previous edition. If you are passionate about the Convergence of Health Care and Social Media then you should volunteer to put your blog on the publishing calendar.

It seems appropriate that I am writing this post this afternoon because this morning I met with Eli The Computer Guy. @EliComputerGuy is a Baltimore Area tech character and he hosts a weekday show via Google Hangouts and YouTube.  I met Eli this morning after his daily show to discuss how he uses Google Hangouts to host a video talk show with his audience. He answers questions posed through the forum associated with the Hangout on YouTube.

The meeting came about as a result of some questions asked on the weekly #HCSM Tweetchat about using Google Hangouts as a communication channel in Health Care. I will have to sit down and write up an assessment of Google Hangouts and have been thinking about how it might be interesting to put together a webinar that is hosted for small groups via Google Hangouts. I wonder how many people might be interested in attending a webinar on the topic? There would be a fee involved.

Anyway enough of my musings. Let's take a look at some of the other things that have been brought to my attention recently...

Obviously the biggest news in Health Care in the past two weeks has been the final decision on the Affordable Care Act. Check out a couple of posts on David Harlow's (@HealthBlawg) HealthBlawg for an assessment of what the decision is and isn't about further commentary here. Is this relevant to Health Care Social Media you may ask. I believe it is. There has been so much innovation in Health Care lately much of it can be traced back to the ACA as the trigger. The Center for Medicare and Medicaid Services is pushing the Innovation envelope with pilots and challenges that are driving innovators to try new approaches. This in turn is opening up opportunities to leverage the social element in achieving the Triple Aim. 

Social Media is entering the mainstream in Health Care. As an example the Mayo Clinic has put out a call for papers for an October conference that will look at case studies that document the impact of Social Media. That impact can be either data gathering via social media or can look at the effectiveness of social media interventions. I can't wait to see what this call for papers surfaces. I have been saying for some time now:

"Health MAY be private. Exercise is often solitary. But wellness is social."

Social gets everywhere... including funding

Alex Fair has been busy. One of his innovations, MedStartr, recently was featured in Forbes. 

MedStartr is bringing the crowd sourcing model to the Health Care startup world. Where as KickStarter generally doesn't accept health related projects this is the entire focus of MedStartr. Just like the growing popularity of developer challenges this is another innovative source of initial funding for entrepreneurs, developers and innovators. 

MedStartr potentially gives patients a voice in the funding new ideas that may help them improve their quality of life. This is not the only example of this trend. We are all familiar with the way Patients Like Me have given patients a voice and data relevant to their condition. More examples of this are appearing where the Importance of Patient-Initiated Research is being recognized and embraced, rather than being dismissed by the medical community. 

As Dr. Sharonne Hayes notes: “The people most highly motivated to support or to even initiate investigations of a rare condition are those personally affected and their close relatives,” 

Since I recently had the privilege to attend Tim O'Reilly's HealthFoo in Cambridge, MA this article caught my attention:

LET’S TALK ABOUT THE INTERNET & SOCIAL MEDIA IN HEALTHCARE – KATHI APOSTOLIDIS. There is a trend afoot: Patients, collaboration and connectiveness. This is coming together with "Big Data" to transform health care. Health Care should be a natural user of big data tools. I argue that the explosion in the use of personal wellness sensors is already dwarfing the amount of data collected in traditional electronic medical records for an individual. This will change the "balance of power" in ways we don't fully understand. But when a patient has access to more bio data than their care team then the roles will change. Patients will not operate independently but they will want help in interpreting the data, particularly when they are trying to diagnose a condition. 

But maybe Patient's won't have to depend on medical professionals directly. When I was taking part in the Washington DC Health Data and Innovation Week (which included HealthCa.mp/DC) I got to catch up with the Johns Hopkins students that have developed Symcat - a great application that uses artificial intelligence to provide advice and next steps when patients are researching a condition. Symcat was a well deserved winner of the Robert Wood Johnson Foundation’s (RWJF) "Aligning Forces for Quality" Developer Challenge.

While I was catching up on my Health Care Social Media reading I came across a post on the Ozmosis blog about Social Media and Health Care - an interesting assessment of the current state of play by PWC. Some of the highlights of the PWC report point to the generational changes in attitudes that are emerging where 80% of respondents ages 18–24 would be likely to share health information through social channels, while nearly 90% would engage in health activities or trust information found via social media. Clearly Social Media is critical to the future of Health Care, whether the industry is ready to embrace it or not.

The US Government is clearly embracing Social Media in Health Care. Just today an email arrived in my inbox that encourages people to make a short video that demonstrates how access to your health record has improved the care of you or a loved one.

In wrapping up this #HCSM review I want to point to an article on TeleTherapy. Results show that teletherapy for depression are similar to the results achieved through face-to-face therapy sessions. How does this relate to Social Media? Social Media doesn't have to mean we are publishing everything we do. Social Media is a platform. Conversations can happen in private via some of these platforms. The point is that people are more accepting of technology and it has a vital role to play in delivering better health care. If using a phone or a video camera means that a patient is more likely to keep an appointment, or complete treatment, isn't that a good thing?

The next issue of the HCSM Review will be at the end of July by Fard Johnmar. Check out: www.enspektos.com.

Ok folks! It has been a pleasure! 

I hope you will come and say "hi" at one of our upcoming HealthCamps in Boston (Friday September 14th, 2012),  Kansas City (Sunday September 23, 2012) or San Francisco Bay (Friday October 5th, 2012).

Posted via email from ekivemark: pre-blogspot

Next week I am hosting the #HCSM Review - Send me your submissions!

Update: The #HCSM Review is up: Socially Infused Health Care

Next week I am publishing the HCSM Review on my blog at http://ekive.blogspot.com.
If you have seen any interesting articles that are relevant to Health Care Social Media then please send me the links, or the articles.
Thanks to those folks that have already sent me some interesting articles. THere has been a lot going on so I know there is going to be some great content to review.
I look forward to your submissions. You can either post a link as a comment on this post on the blog oremail me at mscrimshire AT gmail DOT com

Posted via email from ekivemark: pre-blogspot

Building your personal brand in Social Media - My updated presentation

Last year I gave a presentation on Building your brand in Social Media.

That version includes an audio track.

Tomorrow I am presenting an update of this presentation. Obviously there is no audio track yet.

Posted via email from ekivemark: pre-blogspot

Building Your Personal Brand in Social Media to Connect with Opportunity

A couple of weeks ago I was asked to present to a group at Right Management about Social Media. This was the third time I had been asked to present on this topic. This time I not only updated the presentation on SlideShare but I also was able to record my talk.

This week I imported the voice memo from my iPhone in to iTunes, converted the track to an MP3 file, dropped it on my desktop and then uploaded it to SlideShare. Creating a slidecast is easy.  You go in to your presentation and choose to edit it. Choose the Slidecast tab, upload the audio and then listen to it as you review the slides. You can easily set the slide changes to match your talk. Save it and publish it and the slideshare has the audio track automatically attached. 

So here is a reprise of:  Build Your Social Brand to Connect with Opportunity

Build Your Social brand to Connect with Opportunity

View another webinar from Mark Scrimshire

Hopefully you will find this more informative with the narrative synced to the slides.

Posted via email from ekivemark: pre-blogspot

Build Your Social Media presence one by one. Ten Rules for Health Care Organizations Interested in Using Social Media | The Health Care Blog

By

JAAN SIDOROV, MD

Include social media like ”Facebook” or “Twitter” in health care business plan, and you’ll probably prompt glazed looks from the average health care administrator. Those who recognize the terms will want to know what they have to do with filling up that new heart catheterization suite or increasing referrals to their infusion center.  They’re too busy with marketing flotsam like “Top 100″ billboard campaigns or convincing the local news media to mention that newly renovated lobby. These functionaries look, but they do not see.

Case in point: during a recent work-out at the local fitness center, the Disease Management Care Blog  witnessed two elder women chatting while speed-walking on side-by-side treadmills.  Down the row were two younger women on side-by-side exercise bicycles, also chatting.  The difference was that the two younger women had ear plugs in place, their cell phones out and were simultaneously texting.  All four women were continuously talking at the same time, but that’s not the point.  The point is that two-way web-based cellular communication is fast becoming a 24-7 standard for tens of millions of people.  Those two elders may currently command greater purchasing power, but those texting youngsters is where the future lies.

As mentioned in yesterday’s post, health care organizations that realize that they need to get the attention of the two women on those exercise bikes will find it extremely challenging.  That’s because those ladies will have to “opt-in” and agree to “friend” or “follow” you.

While social media is just as new to population health providers, the DMCB thinks they’ll have a leg up because they have been in the “opt-in” business for over a decade.  After doing some reading and talking to some colleagues in the disease management industry, here are ten insights that can help other health care organizations such as accountable care organizations, integrated delivery systems, medical homes or other provider organizations build followers, tweeps, and friends the opt-in world of social media:

1) Offer brief, personalized, meaningful and relevant content: mass messaging and links to milquetoast advice offer little value.  Efficiently written humor, unique insights and actionable information need to make the effort it takes for your customers to pay attention worthwhile. Being snarky , rude and pushy isn’t necessarily bad. Extra points for catering to “micro” communities.

2) Expect slow uptake, one person at a time: adoption is non-linear, starting slowly and building as awareness grows to, if you do this right, a tipping point.  While big Twitter communities weren’t built in a day, the good news is that once a base of readers/friends/followers is established, it won’t easily go away.

3) It’s a part of a larger coherent marketing and branding strategy: traditional communication ”channels” still have a role to play.  Print, email and phone calls should continue in addition to tweets and postings.

4) Aim it relevant generational health issues – current younger users of social media are more likely to be interested in personally important issues like health promotion, obesity or child care.  Chronic conditions like diabetes or hypertension are less relevant…. for now.

5) Incentives are OK: assuming you can get past the kick-back, privacy and insurance rules, think gift certificates or raffles for sign-ups as well as referrals. It works in employer settings, why not out on the net?

6) Worries? Yes, including HIPAA, creepy data mining, hacking, surveillance, cyber-bullying and predatory behavior.  You’ll need to be up-front with friends and tweeples about this and promptly notify them of any problems.

7) It’s messy: the likelihood that this can be predictably planned is very low.  Flexible adaptation and trying to get buy-in from a skeptical audience means this will be more of a journey than a destination.

Social media networking is important: in addition to building your community of individuals, you’ll need to interact with other Twitterers, Facebook pages and blogs.  Play nice with them and they’ll notify others about you.

9) Prize relationships: this is a two-way street, which means you have to have a reputation for listening. That means being aware of any community “buzz” and promptly answering all individual questions, comments and concerns.

10) It isn’t cheap: This takes time. This has to be supported with policy and procedure. This requires training and staffing. This needs money.

Jaan Sidorov, MD, is a primary care internist and former Medical Director at Geisinger Health Plan with over 20 years experience in primary care, disease management and population-based care coordination. He shares his knowledge and insights at Disease Management Care Blog, where this post first appeared.

 Email This Post

Tweet this

Share on Facebook

Filed Under: THCB

Tagged: Facebook, Healthcare organizations, Jaan Sidorov, Social Media, Twitter May 5, 2011

via thehealthcareblog.com

Jaan offers some common sense guidelines for stepping in to Social Media. The bottom line, don't treat it as another mass media channel. You build an engaged channel one person at a time.

Posted via email from More pre-blogspot than pre-posterous

Health is Private. Wellness is Social.

On Friday I am attending a round table event in Washington DC. There is an amazing list of attendees and I am honored to be involved with such distinguished thought leaders from across the health care spectrum. The theme of the event is patient engagement. A topic near and dear to me and a subject of many discussions at HealthCamps around the country and around the world. Thinking about this topic led me to a recent post by Stowe Boyd - one of our leading thinkers on the impact of social tools on society.  

I have long admired and respected the work that Stowe Boyd (@stoweboyd) is doing in the Stream. He is someone who really understands the Social Flow that is far more than the individual platforms that represent what we refer to as Social Media or Social Networking.

Stowe's latest line of research is around "Social Cognition." Two observations from his Defrag presentation caught my attention:

"Reynol Junco conducted a study at Lock Haven University that required a group of students to use Twitter as part of their class work: tweets on others’ presentations, or as a social note taking tool when researching. This led to higher social engagement and a GPA increase of one half grade on average. Imagine if they used it in all classes? Or if the whole school used it?"

"Damon Centola has undertaken research that shows that behavioral changes are transmitted more quickly in denser networks. A company or a community where the members in general have more connections to others will be more likely to adopt new behaviors than in more  loosely connected networks." 

Social Cognition and Health Care

This got me thinking... Does this make a case for Participatory Medicine? Where medical professionals, their patients and fellow sufferers of chronic conditions pool their experiences and knowledge to achieve better outcomes. 

The health care Tsunami, where rising costs threaten to bankrupt our nation while fewer and fewer people can afford basic care will force us to rethink how we care for ourselves and each other.

The transformation of health care demands that we become more open. Chronic disease sufferers are already forming networks to share information to help them live with their condition. Each of us needs to establish not just a Personal Health Record but a Life Record. We need to break down the glass walls between the patient and medical professionals. Patients and their personally collected data needs to be put on an equal footing with clinical data. This is where Technology can really play a transformational role.

Transformation Through Life Technology - Not Health Information Technology    

Technology and connected platforms offer us an opportunity to gather information at a level of granularity and accuracy that has been impossible, or at least unaffordable, up until now.

Health Information Technology is needed to be able to filter and correlate these enormous volumes of data to look for anomalies and trends that can assist in early diagnosis of conditions.

Presenting this information back to consumers in a form that can be easily understood and acted upon is crucial. Enabling us to share and compare with others will help to reinforce behavior change that leads to continued vitality. 

The real challenge for the health care industry is to develop affordable, easy to use, consumer oriented solutions that are connected and fit in to the "rhythm of life." 

In conclusion, once again I will make this request to Google Health, Microsoft HealthVault and any other Health IT vendor that cares to listen:

Connect your Health Record to Twitter, Facebook and Text Messaging. Make it easy for people to have data pulled in to their records. Why shouldn't my Health Record follow me on Twitter and determine my mood or my level of exercise from the messages I am sharing with my friends.

On the other end you need to build the tools to make it easy to compare, filter, chart and export different data sets that are being collected. Medical professionals will never have the time to manually pore through the vast flow of data from each patient. They will need tools to summarize, highlight trends and help them act on anomalies.   

Cognition is social. We need to build tools that leverage the social fabric of our lives. This is indeed the next big challenge for Health Care Technology - to create tools and platforms that integrate easily in to the social fabric of our lives. 

Health is private. Wellness is social. 

Posted via email from More pre-blogspot than pre-posterous