Web 2.0 and Enterprise 2.0

Andrew McAfee, is recognized as the thought leader in Enterprise 2.0. In a recent presentation to CEOs he included this slide:

"You cannot greatly influence Web 2.0. You can greatly influence Enterprise 2.0"

On his blog Andrew asks "Is that the right message for senior executives, or did I greatly oversimplify or steamroll an important distinction?" A critical point missed We are highly social animals and Web 2.0 has enabled us to extend that sociability in an online context. The ability to connect and publish is "The Big Thing" in Web 2.0. It is easy for almost anyone to create a community of like minds with a few clicks of the mouse and absolutely no intervention or support from their IT department. Enterprise software vendors have seen the benefits of Web 2.0 and are incorporating the mechanics of Web 2.0 in to their products. In some cases they are going further and embracing the social aspects of Web 2.0. Given this background I believe an important statement is missing. I would have put it this way: "You cannot greatly influence Web 2.0. You can greatly influence Enterprise 2.0. Because of Web 2.0 you can't stop Enterprise 2.0" The question then becomes "How do you embrace Enterprise 2.0?"