Thursday, November 17, 2011

The text big thing in wellness Crosby + kaiser Permanente #health2stat @crosbymarketing

Crosby marketing and Kaiser Permanente Using text to attract federal employees through wellness initiatives.

Developed a program - mobile wellness coach

Daily wellness tip via text message. A weekly theme. Health tip
Joke Recipe
Inspiring quote
Interactive question

Text keyword via short code to opt in

Very low opt out rate

Health texting works!
People are comfortable with it
Focus on content
Widest reach
Plenty of success stories

Mark Scrimshire
....Sent from my iPhone

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