Thursday, February 28, 2013

#halth2stat 2013 @micjax

Tonight is the first #health2stat of 2013
Michael Jackson of Adobe

@Micjax @adobegov talking about digital engagement

Why enterprises pay more to deliver poor customer experiences.

Systems of record were not designed for today's open architecture.

Today's systems of engagement are not connected to systems of record

People with income of less than $30k more likely to have a smartphone - but it will be their only Internet connected device

New rules of engagement:

Learn
Validate
Decide
Use
Commit

Validation is the new step.

Commitment is the new challenge.

Engagement
Efficiency
Effectiveness