connected Health 2015
Realtime notes from Day 2 of ConnectedHealth 2015 in San Diego #CHSD15.
WALGREENS: DIVING DEEP INTO MOBILE HEALTHCARE
Greg Orr, Director, Consumer Digital Health, Walgreens @greg_orr
Omni-Channel Digital Health
Walgreens is expanding globally. Walgreens owns Boots in the UK.
“Helping people across the world lead healthier and happier lives”
8,200 US Drugstores. 80% of US within 5 miles of a pharmacy.
a typical diabetic can be in store 20 times per month and touched digitally 100 times/month.
Creating a frictionless experience.
Serving 1 RX per second. Can refill by scan on smartphone in under 30 seconds.
10,000 chats per week.
No Apple strategy just going where the customer is.
Balance Rewards offer points (redeemable in store) for walking, measuring glucose. 2 billion points awarded. 1000 = $1.
50 Mobile App Partners.
Paying for engagement not outcomes.
Partnership with WebMD – Digital Health Advisor. 17,000 users and 40,000 goals set. Moves from engagement to outcomes. Managing asthma, weight and diabetes.
Introduced a Web Dashboard – incorporating Walgreens and partner content. eg. PatientsLikeMe to provide top 5 medication side effects.
Walgreens One Touch Connect in the Apple App store. Using Qualcomm connected devices. Seamless connection to Balance Rewards program. A lot of wearables are just trackers. Walgreens are using connect for remote monitoring devices. Target the “Non-connected” user base.
Walgreens branded devices. These use Bluetooth to connect to Walgreens Connect App, which is in the App Store for your phone.
Walgreens doing Telemedicine. Plan to be in 25 states by End of 2015.
Pharmacy chat works with regulations to offer centralized solution unlike medical telemedicine which hits the state-based control of doctor credentials.
People wearing devices are more adherent to their medications.
Digital Health is the tip of the spear. It allows rapid experimentation and then work out how to tie back to the stores and to work in the pharmacy workflow that makes them more efficient.
[category News, Health]
[tag health cloud, bluebutton]
Mark is available for challenging assignments at the intersection of Health and Technology using Big Data, Mobile and Cloud Technologies. If you need help to move, or create, your health applications in the cloud let’s talk.
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I am currently HHS Entrepreneur-in-Residence working on an assignment to update BlueButton for Medicare Beneficiaries. This involves creating a Data API. Watch out for more about BlueButton on FHIR.
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