Tuesday, October 30, 2007

Fatigue 2.0 and the bubble

Steve Rubel's Micropersuasion blog is always a thought provoking read. In his latest blog Steve talks about how "The Web 2.0 World is Skunk Drunk on Its Own Kool-Aid." I have been having similar thoughts and have labelled it Fatigue 2.0. I think we will see some consolidation of functionality in to the major portals simply because we are too lazy to go hopping round the web to visit all of our favorite Web 2.0 sites. Some of the more forward thinking portals will adapt their home pages to let us import widgets from other platforms. Sites like myAOL are already doing this. So Steve, take a breath. The future for the Web is bright. Just like the last bubble the real companies will survive. The ones built to flip with no substance and no revenue model will fall by the wayside or be gobbled up by the major portals for much more reasonable sums. Through it all change will march onwards and the Internet will become a richer fabric that is woven ever more closely in to our daily lives.

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