I want to take this discussion a step further. Scoble is on to something with GPC. I have been looking at the adoption of Web 2.0 technologies inside the enterprise for quite some time. There are some amazing tools out there that can add function to a company's technology tool portfolio. The video space is a prime example. YouTube, Viddler and Revver are examples of great video infrastructures that companies could leverage rather than build their own platforms. However, the biggest issue I come up against time and time again is security and confidentiality. There is a vast amount of information that organizations don't want to freely share on the Internet - The video of a CEO's comments to his management team for example.
Many startups look to advertising as a source of revenue for their business. I urge them to think different. Granular Privacy Controls can be a powerful tool in monetizing their service. If you can provide privacy features that allow me to keep a company video private and embed it in a Wiki, such as Near-Time, or on my company intranet, then you have a service that companies will pay for. Price the service at an attractive level that would make a company look dumb for building the infrastructure in house. Make it easy to purchase and provide the tools to make it easy to securely embed your services in other sites. I have been experimenting with Zoho Creator and Viddler video feeds to embed private databases and videos in to sites that have a limited and controlled audience. I do not want these feeds out in the open. I don't believe I am alone in having this need.
So Robert, Thanks for opening the conversation. Granular Privacy Controls need to be given serious consideration by established service providers and new startups.