Intent is the sum of action and context. This is why the mobile web is the next big breakthrough - because mobility and geo-location add a whole new layer of context to our interaction with the web. Even timing becomes more valuable as an interpretation factor when mobility is factored in.
Quoted: The next big leap forward in the history of the Internet is happening now: Internet Evolution (www.internetevolution.com) is a Web 2.0 online publication dedicated to gauging the impact of the Internet on every aspect of life as we know it. A cornerstone of the site is the Thinkernet - an interactive forum where an invited assemblage of the Internet's leading minds blog and exchange opinions, while interacting with our audience via message boards.
A company is the sum of it's people's social capital.