Balmer: Yahoo the brand will live

You have to admit those guys up in Redmond can be damned smart. 

They picked the name Windows Live really carefully. 

I bet the order has just gone out... 

Windows Live (as in Live and on air) is to be renamed Windows Live (as in live long and prosper) in preparation for the merger with Yahoo. This is a careful ploy for Steve Ballmer to be completely truthful with his statement to BusinessWeek: "Yahoo, the brand , will live,"

May be this is what Steve meant....