Finance 2.0 (sites like Mint.com) are growing at about 24% per year compared to 5% growth in general finance and 13% in general Web 2.0 properties.
13% of online users have name recognition of 15 top Finance 2.0 sites.Of this 13% 68% have not used the sites, 19% have used them in the past and the remaining 13% are current users.
Heavy users represent 2/3rds to 3/4 of the visits to a Finance 2.0 sites. Those heavy users are twice as likely to have a household income of more than $100,000. They are also highly likely to be male and older than your typical General 2.0 user base.