This week I am at the Web 2.0 Expo event in San Francisco. This is my third year at this event and it is one of the leading conferences that is addressing this Internet world we call "Web 2.0"
While I am here I am also leading a Health Care Birds of a Feather session on Wednesday Evening at the nearby Marriott Hotel. The topic of the session will be "HealthCamp - A call to action in the transformation of Health Care". If you are in the area come along and join in the HealthCamp discussion.
One of the best parts of the Web 2.0 Expo is the Un-conference track: Web2Open. I am planning to put a couple of HealthCamp sessions on the schedule. If you are interested in Health Care please come along and join in. Use the code: websf09opn when you register to get access to the Web2Open track.
Notes from Nancy's session
The Visual communicators will win.
There is no course for Visual Business Communication
A presentation pulls everything off the slide except the single idea for the audience.
The basic default for presentation in Powerpoint is a document with title and bullets.
Focus on the audience.
The first exercise. We are using a meebo chatroom to brainstorm.
Every presentation should have a S.T.A.R - Something They'll Always Remember
Stories have meaning. Sharing the story involves others with that meaning.
Six Tips for Remote Presenting:
1. During preparation show the flow of the presentation
2. Make slides be you. Be Open. One idea per slide. No font smaller than 32 point
3. Create a "Real" Presentation Environment (pictures of an audience). Stand up.
4. Lure and Re-Lure using bite-size pieces. "Look at how this slide illustrates my point" Have Fun! Remove Distractions
5. Use good Netiquette. Remove dangly/jangly stuff. Kill apps that make noise. Start on time. Avoid non-content filled words. no. uh.huh. no sidebar comments.
6. Send slides ahead of time.
Abstract concepts v Realistic concepts
Flow: Linear / Circular / Convergent-Divergent / Multi-Directional
Structure: Layers / Trees / Matrices
Cluster: Overlapping / Closure / Enclosed / Linked
Radiate: With a Core / Without a core / From a Point
Display Data: Comparison / Trend / Distribution
Pictoral: Process / Reveal / Direction / Location / Influence
Always think through the structure.
Shifting from Words to Pictures
Partnership - Think Salt and Pepper, Bread and Butter, Milk and Cookies
Everything in nature has a structure.
The web and magazines use grids for structure. Yet we never do this in PowerPoint.
1. Think away from your computer
2. Think through the structure of diagram before adding images.
5 Rules for Data:
1. Tell the Truth
2. Get to the point
3. Pick the right tool for the job
4. Highlight what's important
5. Keep it simple
Bar Charts don't need depth. It creates confusion.
Presented data is different from statistical data.
Presentations are a glance media - the 3 second rule. We can't process quickly enough.
Chart backgrounds are context. use light grey v dark grey (not black). Use neutral colors except the areas of emphasis.
Don't force the audience to work too hard.
Reduce non-data information. Eliminate unnecessary information. De-emphasize non-essential information.
Highlight the information to be emphasized.
Quantitative Relationships: Nominal Comparison / Time series / Ranking / Part-to-Whole / Deviation / Distribution / Correlation
Transparency of Data is important but meaning comes from being vulnerable and telling a story that connects you to the audience.