Wednesday, November 18, 2009

Upcoming Webinars
Event Information: Achieving Vitality & Wellness in a Web 2.0 and Health 2.0 Environment - Participatory Healthcare in a Consumer-Driven Era
Registration is required to join this event. Event status: Not started (Register)
Date and time: Wednesday, November 18, 2009 3:00 pm
Eastern Standard Time (GMT -05:00, New York)
Panelist(s) Info: Mark Scrimshire
Director, Internet Channel Strategy
CareFirst BlueCross BlueShield
Duration: 1 hour 15 minutes
Description: About the Webinar:

The HealthCare market is changing. The emergence of High Deductible Health Plans and other changes in the Employer market are ushering in an era where more consumers are more engaged in their own health care than ever before. Transformation is coming to HealthCare driven by consumers and supported by a new generation of Web 2.0 and Health 2.0 tools and services that empower consumers to take ownership of their Health. The challenge for the industry is to embrace and support this transformation to achieve wellness and vitality for the population it serves.

To tackle these challenges, Global Media Dynamics' webinar on "Achieving Vitality and Wellness in The Era of Participatory HealthCare" offers a comprehensive review of emerging Social Tools for health, and targeted approaches to engage consumers in managing their own health, wellness and vitality. During this session, Mark Scrimshire, Director of Internet Channel Strategy at CareFirst BlueCross BlueShield and Chief Instigator for HealthCamps, will also address approaches that use the new breed of socially oriented tools to simplify consumer interactions and improve customer satisfaction.

Learning Objectives:
- Understand the structural forces impacting new products in health plans today

- Learn how simplification and integration can lead to improved adoption of tools and services by consumers

- Recognize the emergence of two-conversational marketing and the power of customer service as a marketing power house

- Understand how transparency is moving out of the hands of the industry and in to the hands of the consumer

- Prepare for adaptive engagement and the emergence of hyper-customization. One size no longer fits all.

About the Speaker:

Mark Scrimshire is the Director of Internet Channel Strategy at CareFirst BlueCross BlueShield, an independent licensee of BlueCross BlueShield operating in Maryland, the District of Columbia and Northern Virginia. His role is to guide the transformation of CareFirst's Internet-based systems to meet the needs of a new era in Health Care.

Outside of CareFirst Mark is a blogger and is active in Social Media (@ekivemark on Twitter) and is best known as the Chief Instigator and Troublemaker for the movement which is driving the conversation around the reinvention of health care on a participatory model using social networking, open standards and the latest Internet technologies to deliver more effective care of our health. In the past 18 months 1,000 people have taken part in HealthCamps around the world.

Mark has been delivering strategic technology and business process solutions to major organizations for more than 20 years. A veteran of international business and the global consulting industry, he has undertaken many challenging assignments.

Who Should Attend:
From Health Plans, Employer Plans, Commercial Plans, and Retail Plans:
- Vice Presidents, Directors, Managers, and Executives of:
Marketing & Sales
Web Design

Health Promotion

Health Management

Human Resources

Corporate Health

Occupational Health

Medical Affairs

Consumer Engagement & Education

Product Development

Product Innovation

Public Policy

Regulatory Affairs

Product Management

Information Technology


Health Reimbursement Accounts


Business Development


Consumer Markets

Consumer Directed Health Plans (CDHPs)

Health Savings Accounts

I am presenting a Webinar on Vitality in a Web 2.0 and Health 2.0 World. I keep promoting the concept of the engaged patient and Participatory HealthCare.

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