Thursday, January 28, 2010

#health30 @jaybernhardt CDC use of Social Media

My notes from the Health3.0 conference. Recorded and posted in real time so please excuse the brevity.

@jaybernhardt of the CDC is presenting on the CDC's use of Social Media.

CDC follow the Whitehouse protocol in their facebook page - which has 50,000 fans.

Monitor for wrong information and post data to counter/correct. Don't Censor!

People spend more time on the web watching video than any other activity.

The lesson with video is to bring it to where the audience is. ie. facebook, youtube etc.
e-cards are very powerful. People send to others. Link to content.

Widgets are also powerful to drive network effects. CDC have tens of thousands of widgets embedded across other sites.

Mobile is the most important development. High levels of penetration across all demographics. Often works when no other channels are operating. They are in close proximity to people almost at all times.

Mobiles are inseparable from the individual. Typically within arm's reach for 19 hours per day.

Mobile offers the best Point of Sale marketing. Offering support "At the point of decision"

CDC objective is to be available everywhere.
John Barry - "Pandemics. Most important weapon will be a vaccine. The second most important will be communications."

Facebook analytics: Comments and Likes vary by Type of information being presented.

Don't make people jump through hoops to get information - they won't. Deliver it to them.

eg. 19 videos on youtube watched 3 million times on Youtube but only 285,000 times on

1.27M Twitter followers of CDC_ehealth

Mobile pilot - text "HEALTH" to 87000 this will deliver 3 text messages per week.

The future:
1. Location is on the cutting edge. Geocoding and GPS will add value.
All data collected should be geocoded.

2. Apps and more apps. There will be an app for everything.

3. Convergence of Everything. Media, data, devices, diseases/issues.

Overall Jay gave a great presentation.

The CDC web site still gets more visits from health professionals than from consumers. Most people come to the site through search engines.

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