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20% of physicians use Epocrates on iPhone = 175k physicians
Physicians and clinical workers ambulate. They are mobile.
Many Computers - No desk.
Multi-tasking environment
Except when face-to-face with patients.
Physicians are information "Gluttons"
Medical references and Patient Data.
Healthcare delivery is a team effort. The Physician needs to be in touch.
The Appeal is a device that provides voice and data in one device.
All smartphones do this - But iPhone is doing it "right".
Large screen, lots of memory, push notification
Push Notifications are authenticated and encrypted. Works over cellular or WiFi.
iPad - Large screen and large battery - no need to recharge during the day unlike many laptops.