Thursday, February 10, 2011

#health2stat carol schechter impact of digital marketing

Achieving changes In health behavior.

Digital media has an impact. Focus was CDC "the flu ends with U" campaign
Increase vacinations for the flu

Digital ads. 80+ different social platforms

24% increase in intention to vaccinate amongst those who had not previously been vaccinated.

Mark Scrimshire
....Sent from my iPhone

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