The monthly Technology and Social Change Meetup.
This month Valerie Scott talking about how to use Social Media for fund raising.
St. Ambrose is a housing-focused non-profit based in Baltimore.
THe Fundraising 101:
1. Annual Plan of Action (SWAT)
2. Established private grant production schedule
3. Create and maintain a donor database. Cultivate prospects.
Redesigned website to enable online newsletter subscription.
Develop Monthly eNewsletter
Annual Fund Ask.
Keep moving or sink.....
- Network for Good (intrusive - they own your donor names)
- Click and Pledge
Network for Good you donate to them and they direct to the organization of your choice.
Tech for Social Change led to the introduction to:
- Google Ad Words
- QR Codes
- Mobile Giving
Mobile Giving: More people leads to more dollars.
Launch January 2011
Working with Google Ad Words, Twitter and Facebook
Built a spreadsheet for a baseline.
The objective was more email subscribers.
Twitter - Linked to Hootsuite.
Facebook - 5 administrators and all staff encouraged to contribute.
Website - redesigned with more pictures.
Donate Now on the Home Page.
Hired a blogger. Weekly postings. Links to other blogs. $1,200 per year.
Google Adwords: not a lot of traction.
Tripled online donations in 2011. Many coming in randomly and are not from specific solicitation.
Mobile giving campaign - Gather mobile numbers
- Suggest 20 blogs per month
- Add social sharing buttons
- More Twitter and Facebook activity
- Mobile Version of Website
- More Tweets
- Klout score of 23.
In housing markets - homes for individuals and families - change the message.
This ties in with the session I am hosting tomorrow on Building Your Brand in Social Media.