Tuesday, April 10, 2012

#BmoreTech Tech and Social Change Meetup in Baltimore - To Tweet or Not To Tweet? This relates to my session tomorrow 2.healthca.mp/HFvSBI

The monthly Technology and Social Change Meetup.

This month Valerie Scott talking about how to use Social Media for fund raising.

St. Ambrose is a housing-focused non-profit based in Baltimore.

THe Fundraising 101:
1. Annual Plan of Action (SWAT)
2. Established private grant production schedule
3. Create and maintain a donor database. Cultivate prospects.

Redesigned website to enable online newsletter subscription.
Develop Monthly eNewsletter
Annual Fund Ask.

Keep moving or sink.....


- Network for Good (intrusive - they own your donor names)
- Click and Pledge  

Network for Good you donate to them and they direct to the organization of your choice.

Tech for Social Change led to the introduction to:
- Google Ad Words
- QR Codes
- Mobile Giving
- Blogs

Mobile Giving: More people leads to more dollars.

The plan:

Launch January 2011
Working with Google Ad Words, Twitter and Facebook

Built  a spreadsheet for a baseline.

The objective was more email subscribers.

Twitter - Linked to Hootsuite.
Facebook - 5 administrators and all staff encouraged to contribute.
Website - redesigned with more pictures.
Donate Now on the Home Page.

Hired a blogger. Weekly postings. Links to other blogs. $1,200 per year.

Google Adwords: not a lot of traction.

Tripled online donations in 2011. Many coming in randomly and are not from specific solicitation.

Mobile giving campaign - Gather mobile numbers

- Suggest 20 blogs per month
- Add social sharing  buttons
- More Twitter and Facebook activity
- Mobile Version of Website
- More Tweets
- Klout score of 23.

In housing markets - homes for individuals and families - change the message.

This ties in with the session I am hosting tomorrow on Building Your Brand in Social Media.

Posted via email from ekivemark: pre-blogspot