Monday, November 19, 2012

Collaborate | Activate Innovation Challenge 21st Century Braintrust

21st Century Braintrust presents a proposal for a PR campaign focused on Brain Health.

PR towards research community and also towards the public.

Promoting citizen scientists. /

Boomers are self-trackers. We are not looking to self-diagnose but to self-measure.

21st C Braintrust is about enabling apps to be able to measure Brain Health in the same way we measure physical health.

How do we normalize behavior that puts brain health to the fore. This is the opposite of tobacco cessation where the use of tobacco was de-normalized.

THe VA and the Sports Community are very interested in developments in this field.

How do we increase the scientific communities confidence in self-reported data.

21CBT is looking to establish standards that increase that level of confidence.