Wednesday, May 24, 2006

Identity and Personae - Web 2.0's big stumbling block

I'm glad other people are recognizing the growing issue of identity in a Web 2.0 world. Unless we address identity with a scalable, inter-operable solution we risk seeing Web 2.0 stumble or see Web 2.0 security reduced to nothing more than a bad joke. Eric Norlin addresses issues not raised by Dion Hinchcliffe in addressing the Enterprise Web 2.0 world.

Why Web 2.0 needs Identity by ZDNet's Eric Norlin -- Web 2.0 functionalities are being built without addressing the big elephant in the corner -- identity.

Ironically, I believe that Enterprise Web 2.0 will avoid the problem simply by virtue of the spending power that larger enteprises can yield. They have the ability to influence development of Web 2.0 apps that will interoperate with established access and authentication management tools. The problem is that Enterprise Web 2.0 will probably lag behind Web 2.0 in the adoption curve. This leaves consumers with a growing exposure to poor online security practices and techniques. The growing awareness of Identity theft will raise pressure to find a solution but it may take a long time to achieve a widely deployed, interoperable solution that is adopted across the majority of Web 2.0 solution providers. I certainly applaud SXIP for their initiatives with SXIP 2.0.


  1. Mark,

    I agree that Identity is an essential component of the future viability of Web 2.0. AND, in the Consumer space Strong Authentication and Reputation Protection are going to either be drivers of Web 2.0 growth or the air will go out of the tires real fast.
    Until Consumers feel some measure of control over their identities through voluntary authentication and have a sense of security around their safety and reputation we will see very little more than TV commercials that just illustrate the problem in a creative way without offering any real solution to Identity Issues on behalf of the Consumer.

  2. Consumer confidence and trust is essential. I am also concerned with exposure to phishing for consumers. As web 2.0 technologies make it easier to create mash-ups it also makes it harder for us to confirm the validity of a site or applet we are using.

    I believe there are solutions available to address our concerns but unless we can reach a critical mass of adoption we will see a fragmented approach which will frustrate everyone - developers and consumers alike.