Tracey Scheppach has some fascinating insights in to video advertising and the transformation of TV. Transformation is in terms of the use of the Internet and the emergence of HD programming.
Two key messages emerge:
1. Relevance is critical. Measurement of relevance is going to become much more tightly measured - to the second.
2. Content is critical. Consumers gravitaee towards good content. Good content shortens the length of the Long Tail.