Wednesday, March 05, 2008
No Flash on the iPhone - its not about the iPhone
I was reading Robert Scoble's post on the Steve Jobs pronouncement that there will be no Flash on the iPhone. I think this is less about the iPhone and more about establishing the H.264 standard and the position of QuickTime in the movie download market. At the moment the Movie industry publishes trailers in QuickTime format. If Flash were to become a stronger player it risks handing over a powerful relationship with the movie industry to Adobe. I don't think Steve Jobs wants to do that. The other fascinating question that comes from this positioning relates to the iPhone SDK. What will Apple let developers do? Will the capability in the SDK stop short of letting Adobe port Flash to the iPhone?