Wednesday, March 05, 2008

No Flash on the iPhone - its not about the iPhone

I was reading Robert Scoble's post on the Steve Jobs pronouncement that there will be no Flash on the iPhone. I think this is less about the iPhone and more about establishing the H.264 standard and the position of QuickTime in the movie download market. At the moment the Movie industry publishes trailers in QuickTime format. If Flash were to become a stronger player it risks handing over a powerful relationship with the movie industry to Adobe. I don't think Steve Jobs wants to do that. The other fascinating question that comes from this positioning relates to the iPhone SDK. What will Apple let developers do? Will the capability in the SDK stop short of letting Adobe port Flash to the iPhone?


  1. YouTube looking into a replacement for Flash? Would be a significant blow to Flash and Adobe.

  2. Anonymous7:08 AM

    Hmm, let's read some tea leaves, shall we?

    The low pass *.flvs on Youtube are crap.

    H.264 is better for applications, like say, HD broadcast or AppleTV type appliances.

    Flash is this old MacOS9 era CD-Rom interactive 'language' [remember Director? That Adobe has not succeeded in 'sexing up' enough to convince Apple or Google.

    Otherwise those two would be embracing Flash. So what does that mean? Do I have to spell it out for you?