Doc Searls kicked off Day 2 of the VRM Workshop.
There are ten principles that he has outlined for VRM:
- VRM provides tools for customers to manage relationships with vendors. These tools are personal. They can also be social, but they are personal first.
- VRM tools are are customer tools. They are driven by the customer, and not under vendor control. Nor to they work only inside any one vendor’s exclusive relationship environment.
- VRM tools relate. This means they engage vendors’ systems (e.g. CRM) in ways that work for both sides.
- VRM tools support transaction and conversation as well as relationship.
- With VRM, customers are the central “points of integration” for their own data.
- With VRM, customers control their own data. They control the data they share, and the terms on which that data is shared.
- With VRM, customers can assert many things. Among these are requests for products or services, preferences, memberships, transaction histories and terms of service.
- There is no limit on the variety of data and data types customers can hold — and choose to share with vendors and others on grounds that the customer controls.
- VRM turns the customer, and productive customer-vendor relationships, into platforms for many kinds of businesses.
- VRM is based on open standards, open APIs and open code. This will support a rising tide of activity that will lift an infinite variety of business boats, and other social goods.
"Ground zero for Markets 3.0"
1.0 was the Agrarian Age.
2.0 was the Industrial Age
3.0 is the Information Age
Information is not just another word for data. Instead we Inform and Form each other through information.