The demonstration of Health 2.0 tools for consumers was illustrated by Matthew Holt taking on his alternate personality - Matilda:
There are massive privacy implications for this data. Thankfully we have seen legislation passed that prevents genetic discrimination.
Knowledge about our ancestry can help us choose the right testing to target early identification of diseases that we may have a genetically-based pre-disposition towards.
Self knowledge that can help improve future outcomes can be empowering.
Adam Bosworth presented a preview of