Ross Mayfield (@Ross) presented a fascinating insight in to Enterprise 2.0 and the role of Social Intranets and Social Media.
Enterprise 2.0 was defined by Andrew McAfee as having 5 elements:
People play email volleyball with attachments.
The average person in a company spends 1 day/week looking for people and information
Search provides results and not answers.
Discovery provides answers sometimes from people and context.
Social Messaging is an ability to ask questions and get answers without interrupting people.
Social Discovery enables a different way to work.
In call centers 50% of CSR's turn to Google to find answers they can't find find inside.
Even Sharepoint doesn't help because search in sharepoint disconnects the document from the context in which it was created.
How do employees focus on the important things?
How do people discover connections to get work done?
Online documents solve the problem of sharing.
Social Messaging is new and close to real time.