Friday, April 03, 2009

Social Software in the Enterprise

Ross Mayfield (@Ross) presented a fascinating insight in to Enterprise 2.0 and the role of Social Intranets and Social Media.

Enterprise 2.0 was defined by Andrew McAfee as having 5 elements:


  • Search
  • Link
  • Tag
  • Extensions
  • Signals

People play email volleyball with attachments.

The average person in a company spends 1 day/week looking for people and information

Search provides results and not answers.

Discovery provides answers sometimes from people and context.

Social Messaging is an ability to ask questions and get answers without interrupting people.

Social Discovery enables a different way to work.

In call centers 50% of CSR's turn to Google to find answers they can't find find inside.

Even Sharepoint doesn't help because search in sharepoint disconnects the document from the context in which it was created.

How do employees focus on the important things?

How do people discover connections to get work done?

Online documents solve the problem of sharing.

Social Messaging is new and close to real time.


  1. I recently came accross your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


  2. Kishor Desai2:19 PM

    Thought provoking and insightful observations. Thank you.