The final day of Web 2.0 Expo in San Francisco gets underway with Heather Gold talking about Authenticity.
Marketing is selling other people the story they are telling themselves. What is the story you are telling yourself?
The social web connects you to yourself.
If you want people to connect with you - Be Honest.
Our instincts work in the personal world and those same instincts apply in the business world. We are heading for an integrated life.
We make decisions based on relationships. Do you trust the person who is presenting to you?
We make mistakes and are vulnerable. If we do this in public own the mistake and your authenticity grows.
Tim O'Reilly talking with Vic Gundotra of Google:
Vic has a deep passion for mobile. "The world is moving to Mobile"
More intelligent cell phones will be sold this year than PCs.
The challenge is the walled Gardens of the carriers together with the fractured nature of the mobile OS. This is changing with Apple and (Android).
Vic came to Google from Microsoft for a situation. His 4 year old daughter, Tiger, prompted him "where is your phone?" when he didn't have an answer to a question. She already knew that the phone and google could find the answer.
Building apps for phones brings some unique attributes. Location, audio, video and data sources can be combined in unique ways.
Google Voice Search on iPhone has had a 15% improvement in accuracy through improved use of the application on the iPhone.
The web is emerging on mobiles as a viable platform.
Vic demonstrated a technical prototype gMail app running using HTML 5 on iPhone and on Android. This creates the opportunity for a single development platform that could run across iPhone, Android, Palm etc.
Safari, Firefox and Chrome are implementing HTML 5.
Chrome is Open Source so anyone can look at the progress in building Chrome for Mac and Linux.
Google Moderator was developed as a 20% project. It was then implemented on AppEngine. It has been adopted widely outside. It was even used by the Whitehouse for a Presidential town hall meeting.
Netbook innovation is doing wonderful things.
In five years the power of the camera in the phone coupled with intelligence in the crowd will enable amazing new apps.
Voice recognition (as witnessed by Google Voice Search) has reached a usability tipping point.
Google is going to be a leader in creating applications (including offline) using HTML 5.
Google Ventures - The end game is to encourage innovation and enable scaling.
Scott Heiferman - Meetup:
What the internet is representing is that people can turn to each other.
We are realizing the power of each other.
Jen Pahlka talks to Threadless:
Threadless is 10 years old. 250 designs submitted each day. 1m users. 100K T-shirts per month.
Threadless started as an art project but is a great example of crowdsourcing.
The only traditional marketing is the weekly newsletter to their 800k subscribers which lets people know about new designs.
Threadless as a brand represents everything you haven't seen before.
There is a big difference between customers and community.
There is a growing movement where people want to know the back story to the products that they purchase. This is reflected in Organic farming and other market places.
Peter is CEO/Managing Partner of Reprise Media. Need to make decisions in real time on micro-trends.
Web 2.0 has made publishing really simple. People are connected to people that trust them. This gives instant credibility. This gives people access to mass audiences.
"Short bursts of traffic around the "meme of the moment"
Web Analytics fall short.
The Chartbeat demo was impressive. Offering realtime stats. My tweets even became part of the live demo.
Tools to control data and the scale of data are coming together.
The best chart was the Pie showing the percentage of the chart that looks like PacMan.
- Find a story in the data
- Assign different dimensions
- Remove everything that isn't telling the story.
The challenge for designers:
Breaking from Control means moving from Consumer to Producer.
- Enable people to find their own story.
- Give people tools to manipulate data.
- Provide filters to enable clarity
This a shift from storytelling to providing tools for discovery.
Visual clues have moved to providing interactivity
We also move from Editing to Filtering