Wednesday, October 07, 2009

#health2con - 3 CEO's and a President

Johnson & Johnson put out an amusing Social Media Video to lead off the session on 3 CEO's and a President.

Blogger v Reggae (Reggae being the Regulatorry Terminator)

Adam Bosworth, Keas interviewed by Carleen Hawn, HealthSpottr

Adam invented XML. He impacts our work every day. This RSS feed would not work without XML.

Talking about Keas. The idea was to get the people who understand health care so that they could apply their expertise and give personalized advice to people that need it.

This is about magnifying the impact of medical professionals. From seeing a few thousand people a year to scale up to enable helping 100,000+ people.

People are not living healthy lifestyles. We need to give tools to understand impacts.
Even when we know what to do - we don't do it.

Keas provides tools to Doctors to shift from episodic care to continuous care.

Carleen - How is Keas acquiring customers.

Quest Diagnostics have been a big supporter. Every Quest customer gets opportunity to sign up. Also support from Google Health and Microsoft HealthVault.

Carleen: Google or Microsoft - Which is likely to be more successful? 

Competition is good. Both have amazing features. We need to make it more compelling to get people on line.

Carleen: What have you learned in building Keas?

- Be Humble
- Get it out early
- Learn from Customers
- Fix as fast as possible

Roy Schoenberg, American Well, interviewed by Thomas Goetz, Wired Magazine

TeleHealth is like the floying car except the Flying car only has to deal with gravity. Telehealth has to deal with the US Health Care system

AmericanWell is in Hawaii, Minnesota, and US Military.

Roy S: The driving force is Consumers

Online Care can change the system.

Washington is looking to change healthcare and this puts Amercian Well in a good position because the system is in operation and has scaled.

It is 2009 we do everything online - Health care needs to move that way. 
We need to change the payment structure so Physicians get paid for doing more efficient things.

The system is such that Docs get sufficient payment to make change worthwhile.

Docs benefit because they can make themselves available on their own schedule. Bringing specialists in to the mix also allows Doctors to engage with Specialists in real time. That can bring enormous efficiencies to healthcare and convenience to Doctors and patients.

Chris Schroeder, HealthCentral interviewed by Elizabeth Cohen, CNN Chief Medical Correspondent

Elizabeth: HealthCentral looks like many other sites. How are you different?

Chris S:
Three things to distinguish:
1. Largest collection of disease and diagnostic information
2. Size and quality of Audience - 3000 health bloggers which are vetted, Expert patients that write. Great storytelling, great content.
3. Advertisers attracted to a sustainable model

The internet can aggregate effectively. 
Health Central links to competitor sites where the best information is available. That brings huge credibility with the audience.

The profound stuff is when the Internet helps you get through everyday real life.

empathy, contact, resources.

HealthCare is not just science it is a more holistic experience.

Biggest mistake: Underestimating how nuanced Health Care is.

Alexandra Drane, Eliza interviewed by Chris Rauber, SF Business Times

Eliza has been around for 10 years. 

Organizations use Eliza to support people's health objectives. To help people be healthier.

Natural Language engine that understands speech but that has to be married with an understanding of the objective and the consumer.
eg. Ask permission  Be sensitive to time and environment

43% click through on emails. because permission was requested. 

The competition is the couch and a Bacon double cheeseburger

Eliza didn't understand social networking - they therefore acquired a company that understood that.

Posted via email from ekivemark's posterous