Wednesday, October 07, 2009

#health2con - The consumer Aggregators

Introduced by Dr Danny Sands from Cisco and Beth Israel Deaconess. 

Jane Sarasohn-Kahn (@healthythinker) Leads the panel with:

- Wayne Gattinella, WebMD
- Roni Zeiger, Google Health
- Bob Smoley, MD LiveCare
- David Cerino, Microsoft Health Solutions

35% of Americans use social networks online for health up from 27% last year

18% americans go online to use financial management of health.


Market is going Mobile and Global 

Adoption assessments grown from 4% to 15%. Utilization is moving up quickly

Exciting uptake but still in the nascent stages.

Roni Z: 
American Postal Union is now on Google Health
MD Live Care and Hello Health have integrated with Google Health

Search - continuing experiments 
Google FluTrends- using search terms to determine spread of flu. Couple of engineers put in to practice a hypothesis that search predicts trends. They beat the CDC by 2 weeks. 

Jane: People are doing more personalized searches How are the engines helping

Seeing people are more willing to share information online. WebMd collects 15 - 30 data points that are used to personalize information.

David C: 
There is a value trade off that consumers make. Ask form information demands value to be returned.
We are now asking people to jump in to health care.
We need to get back to the basics like allowing appointments to be booked online (think

Roni Z: 
Launched an experiment to ask people why they are searching on health related pages. Asking is it because they are ill.
This is huge.....

Microsoft HealthVault demonstration

Consumers tend to only use about 20% of an application.
MSN Health and Fitness - My HealthInfo

customizable application that links to HealthVault and is built in Silverlight. Widgets can be developed and added to the store.

Google Health Demonstration

MDLiveCare now linked to Google Health.

Enables live visits and data gets posted to Google Health . The interface is bi-directional so information from Google Health is available too.

WebMD demonstration

Demonstration of Mobile apps on iPhone.

- Symptom checker
- Drugs and Treatments
- First Aid Info
- Search WebMD

Mobile PHR App
- Health Directory

GPS used in search to narrow search

Jane: How are the Plans supporting the PHR Platform vendors?

Roni Z: 
It's about the customers

38% of health plans provide PHRs but it is about adoption. 

Wayne G:
Not about privacy and security. It is about utility.

David C:
Follow the money!

What is the difference between the PHRs

Microsoft - Utilization. HealthVault is not a PHR it is a platform.

Roni Z:
data portability is fundamental. 
Google - providing excellent UI

Esther Dysan: What is business model? Will cost cutting impact Google Health

Roni Z: More Searches drive revenue for Google. They are incentivized to make search useful

David C: Health is a big vertical. One big network. 

Dr Danny Sands: The Arms race - do we need to slow down.  do we need to think - what are we doing to integrate the data feeds?

David C: - integrate the data that consumer wants. Need to explain the way that consumers understand

Wayne: We need to interpret highly nuanced data

[Me]: #health2con interpretation of highly nuanced data is a key competence challenge in Health 2.0

Roni: working at national level
eg. recommending unique prescription id. 
Working on making more intuitive

Roni Z: it's all about the conversations - who understands participatory medicine?

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