Live blogging from the Health 3.0: The Next Online Generation Conference in Orlando Florida.
9:00 Case Study: How Kaiser Permanente Generated 62 Million Visits to KP.Org in 2009
More than 3 million Kaiser Permanente members are managing their health on kp.org, Kaiser's web site. The data shows that this service is providing significant value to web site users and Kaiser Permanente. The 2009 numbers are impressive: 62 million visits to kp.org, 22 million lab test results viewed online, 9 million e-mails sent to providers, 200,000 online behavior change programs completed. In this session we will look:
- How to obtain and maintain this level of member engagement
- Impact to both members and the care delivery system
- How to integrate online behavior change into your health plan
Pamela Larson, MPH
Director, Consumer Health