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Winning in the Relationship Era™ : Leveraging Emerging Technologies to build Trust & Transactions for Sustainable Competitive Advantage
Consumer trust in health insurance providers is at an all-time low, while industry expectations of the individual's accountability and responsibility for their benefit and health management continue to rise. This discussion will look at the key components of Trust in the new era of marketing – the Relationship EraTM - and provide innovative examples of technology-enabled strategies health plans can leverage to demonstrate credibility, care and congruence with their members and prospects.
VP of Strategic Growth and Innovation
IMC2 HEALTH & WELLNESS