Live blogging from the Health 3.0: The Next Online Generation Conference in Orlando Florida.
Rose Gantner is Sr. Director of Health Promotion, Consumer Education, Training & Innovation at UPMC Work Partners and is chairing this conference.
Rose kicks off with an Introduction to Social Media... the very basics.
Social Media is complementary to existing media, not a replacement.
Quality content is critical to success.
82.9% of people online watch videos. Everybody is in Social Media whether they know it or not.
Corporate Social Media leaders: Best Buy, GM, Starbucks, Ford, Procter & Gamble.
In Health Care the prominent leaders are: Henry Ford Health Systems, Scott & White Healthcare, Mayo Clinic (thanks to the efforts of @LeeAase).
Between 2009 and 2010 Social Media use at Hospitals has doubled (441 to 890 organizations).
Understand your platforms: What you can control, What you can influence, Where you can participate.
Elements to measure:
- Exposure (content and message)
- Engagement (where and why with content)
- Influence (perceptions and attitudes)
- Actions (sign ups, reduction in call volumes)