5) Real Warriors Campaign: Affecting health-seeking behavior with a Mobile Site
Emily Springer is a Consultant at Booz Allen Hamilton currently supporting the Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury (DCoE) as a social media strategist for the Real Warriors Campaign.
What is the Real Warriors Campaign:
Social marketing campaign to encourage warriors and families to access psychological help
RealWarriors.net - The focal point of the campaign
Research told them to go with mobile. m.realwarriors.net
Make information more accessible.
Functionality:
- 24x7 access to live chat
- Video profiles of people who have sought help and continue to have successful careers.
- Articles on topics such as stress
- Shopping Cart to view download and articles videos etc.
Integration:
Branding
Imagery
Social Media links
Access to Full site
Integrated Strategy:
Mobile Site web page
blog post etc.
Since launch of campaign 21% of access to the main site came from mobile devices.
