Thursday, August 25, 2011

#Health2STAT @Emspringer up to talk about warriors and promoting help seeking behavior

5)    Real Warriors Campaign: Affecting health-seeking behavior with a Mobile Site
Emily Springer is a Consultant at Booz Allen Hamilton currently supporting the Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury (DCoE) as a social media strategist for the Real Warriors Campaign.

What is the Real Warriors Campaign:

Social marketing campaign to encourage warriors and families to access psychological help - The focal point of the campaign

Research told them to go with mobile.

Make information more accessible.

- 24x7 access to live chat
- Video profiles of people who have sought help and continue to have successful careers.
- Articles on topics such as stress
- Shopping Cart to view download and articles videos etc.


Social Media links
Access to Full site

Integrated Strategy:
Mobile Site web page
blog post etc.

Since launch of campaign 21% of access to the main site came from mobile devices.

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