I saw Kent close #SXSH yesterday. I am looking forward to hearing more. Dr. Vartabedian came to HealthCamp Boston in 2009. His session was one of the memorable sessions from that event. It will be good to hear what he has been up to.
First up: Kent Bottles, MD.
800,000 Physicians in the USA. Physicians are in to autonomy. Hard for them to say "I don't know."
Leaders establish a vision that inspires others.
Translate Vision in to strategies and tactics.
Assign to the right people
Hold those people accountable.
Doctor Only social media sites include: Sermo, Ozmosis, SocialMD, DoctorNetworking, DoctorHangout, MomMD, DoctorsLounge, DocGreet.
Most Docs don't use social media sites because they don't give them what they need and don't integrate in to their daily workflow.
Anonymity is an issue. ie. Trust. Doctors stretched to the limit by "Junk Work".
Interesting Thought: Will GooglePlus play in the Doc community space. Circles coupled with identity offer some interesting opportunities for Docs to share.
Bryan Vartabedian, MD:
Author of 33Charts.com.
The role of the Physician is dramatically changing. Docs are trapped in the minutiae and missing the transformational changes happening in the profession.
Doctor, can you spell that for me (so I can do a Google Search)
The tower of empowerment.
1. Patients depend on what they are told
2. 1990s Patients find information
3. 2000's Patients find each other (self publishing)
3. 2010's Information finds patients (in their social networks)
Doctors are behind the curve.
Technology is changing the doctor's role. We used to treat symptoms. Then treated diseases and moving to predicting and preventing.
Third parties apply controls.
Health 2.0 is seeing empowered patients, crowd sourcing and unlimited information. Knowledge is moving from a tightly controlled center to the edge of the network.
The Stethoscope was transformative and gave insight. But it is now being eclipsed.
[Auscultation - The use of the stethoscope.]
Physicians will not be replaced but rather radically redefined.
We have to revamp our educational system.
Doctors have an obligation to be involved in the conversation. Engagement can dramatically improve the quality of information
In HealthCare someone's waste is someone else's revenue. This drives industry intransigence over reform.
How do we approach doctors so patients are on the same level as the doctor.
Doctor_V: Part is generational. Younger docs have a different approach.
- Remember it is a relationship. Find someone you want to be a partner with.
- Not all patients are e-patient advocates.
The Patient Bill of Rights give patients' the confidence that they are not asking for something unreasonable.