Michael Spitz of Ignite Health and Amanda Nelson of Radian6more...
Radian6
ePatients are Talking, and Pharma is Listening: How Innovative Social Media Monitoring Tools Foster Understanding - The ePatient Digital Ecosystem: Who is talking, how much, and about what?
- The Island of Pharma: Traditional one-way communication model
- The Social Media Monitoring Bridge: Listening is the first step to connecting
- ePatient/Pharma Evolution: Toward a brave new world of open dialogue and sharing
- The Island of Pharma: Traditional one-way communication model
- The Social Media Monitoring Bridge: Listening is the first step to connecting
- ePatient/Pharma Evolution: Toward a brave new world of open dialogue and sharing
[Russell Herder: Seeking Social Solace]
80% of 245M online consumers seeking Health information online.
3rd most popular after email and search
18% find others with similar health issues.
Pharma - Traditional one way communication model.
7% of pharma marketing budget
Pharma willingness to adopt social media - 53% = Never
So we have patients working together, no longer listening to traditional advertising and a big part of pharma refusing to engage in that vibrant community.
44,000 Pancreatic cancer patients diagnosed in 2011.
Now time for the advertising message at ePatCon....
The Radian 6 promo:
Radian6 aggregates data from across the web.
Yes, you can create a tag cloud on a topic.
