Ron talking about smiling and Trust-sourcing Health
70% don't have same day access to doctors.
- Answers to Question
Pew Internet found
Google serves 1.2B health searches per month.
But Pew found 48% found the internet no help at all. 59% with chronic conditions felt the same.
Trust is the biggest issue when reviewing health information. Doctors are not online. We trust physicians but they are not online.
What if a physician had a virtual practice. Interactive health would deliver trust and instant access.
The new era of interactive health:
- Smartphones and tablets
- Social conversation
- Interactive physicians
- Game dynamics
- Data and cloud
Doctors want to keep a separation between personal and professional lives.
How do we get there:
Ron is talking about "Digg for Doctors" with a Trust element built in.