Wednesday, September 21, 2011

#ePatCon Talya Miron-Shatz talking about non-adherence

CEO of CureMyWay, Professor, Wharton Business School, University of Pennsylvania
Inserting the Human Factor in Advanced Technology: How to get patients' enduring motivation and engagement, as well as ensuring their comprehension of medical materials, applications and devices. This is crucial and too often lacking, leading to suboptimal care, low screening rates and reduced revenues.

Make sure patients have the knowledge of "doing the right thing"

Pharma documentation is complicated and tells us we won't get it.

90M americans have low health literacy. Reading at 6th grade level or below.

information is not enough. That's why we still do what is bad for us.

We need to make doing the right thing fun.

Combine knowledge with motivation and personalization.

HIV Patients that felt their doctor knows them as a person were more likely to adhere to their meds.

Identify what really hurts the patient. 

Personal Experience can increase the immunity to warnings. 

Health Literacy is not Reading Literacy. Just because I can read doesn't mean I understand Health information

Posted via email from ekivemark: pre-blogspot