Monday, September 26, 2011

#health2con @adrane and the Unmentionables

Alexandra Drane and The Unmentionables (Sounds like a new pop group)

Yet More & Different Unmentionables

GRAND B (Main Ballroom)

Sponsored by:

Last year, in a first for Health 2.0 (or any health care technology conference) we plunged into issues that don’t get talked about enough in health care – sex, alcohol and your crappy boss. This year we’re going to take a deeper dive into a new set of unmentionables to see what Health 2.0 can do to change lives and behavior.


  • Alexandra Drane, President, Eliza
  • Marcus Osborne, Vice President, Healthcare Savings Programs and Global Sourcing, Walmart
  • Charlotte Yeh, CMO, AARP
  • Wendy Lynch, Co-director of the Center for Consumer Choice in Health Care, Altarum Institute
  • Ben Rubin, Chief Technology Officer and Co-Founder, Zeo
  • Peter Levin, Chief Technology Officer, Veterans Affairs
  • Kyra Bobinet, Managing Director, Strategic Diversification, Aetna & Brent Poole, CEO, Mindbloom
  • David Wamsley, Co-Founder & CEO, GravityEight

Even committed health people can't usually check off the requirements for perfect health. Because life tends to get in the way.

Issues that get in the way:

1. Money Concerns
2. Unhealthy Sex Life
3 Relationships
4. Caregiver Stress
5. Job Stress

95% of surveyed people recon they have at least one of these issues.

Getting Enough Exercise and Diet issues are low importance. There is support for these areas from around the health care industry.

People with 4 or 5 issues are 5 times more likely to have have poor health. 

Where is the ROI of better health from fewer unmentionables.

How many people are asking for help?
80% under financial stress want help form their health plan or doctor. For caregiving the rate is 95%. Their is no difference in the answer when asked if they wanted help from their employer.

Sleep issues, Depression and Substance use magnify the impact of unmentionables. . 
Buffers lessen the impact (such as peers, spirituality)

Health and Productivity are related. 

But Magnifiers and Buffers (good and bad life contexts) magnify impact of health to Productivity.

Does Health equate to the theory of the the planets revolving around the earth. Is our life context the equivalent of the planets revolving around the sun?

Marcus Osborne - Walmart

There is a massive cost to CareGiving. For Walmart's customers that equates to an average of $6k per year.

Caregiving is a women's burden. 60% are female. 

Caregivers purchase more poor food. e.g Chips and beer.
But they purchase more intimate items. 

Caregiving is a chronic disease.

Walmart is looking for solutions that can work for 150M people. They want global solutions.

Solutions that work under stress at scale.

Charlotte Yeh - CMO, AARP

Financial Stress leads to bad health.

When people are in debt they are more likely to have migraines. to a factor of 2 or 3

Obesity, Drinking, Smoking all are exacerbated by financial stress.

Financial Stress = chronic health conditions.

Should Financial Stress be treated like a disease?

80M people over 50
12k people turn 50 every day

Wendy Lynch - Co-Director Altarium Institute.

Life and work challenges hve to be considered together from a health and work performance perspective.

Positive work environments provide balance.

A demanding job is not bad in itself. But High Demand with low control is bad (100% more likely to suffer depression and 50% more likely to have a heart attack.

More control over their work life leads to more control and better health.

Effort is not unhealthy. But if there is no reward you have low performance poor health etc.

- People need to know what is expected and be measurable. 
- People need autonomy
- consistency in application of rules.

Without these you have a toxic work environment.

Ben Rubin - CTO co-Founder of ZEO

Sleeping better loses you 14.3 lbs per year.
Better sleep boosts testosterone.

Launching Android/iOS app to measure sleep from ZEO headset.

Peter Levin, VA  - CTO 

The unmentionables interfere with our ability to connect with others.

Waiting for large retailers to take decision to stop selling tobacco products.  But in politics much of this is unmentionable.

Unmentionable to whom and when?
Can be very context specific?
There must be a terrain of safety.

27,000 in 54 countries have downloaded the VA's PTSD App.

Kyra Bobinet, Managing Director, Strategic Diversification, Aetna & Brent Poole, CEO, Mindbloom

Mindbloom - Farmville for your life?

David Wamsley - CEO, GravityEight

Wellbeing is measurable. 

Allows you to bring data together from different devices.

When you form meaningful social contracts with others  then it has more lasting impact.

Alex Drane:


1. Health is measured at the Doctor's Office. - Health  is life

2. It's not my problem - It is it is our opportunity

3. If they build it they will come - No they won't - promote, promote,promote. Beguile, beguile, beguile.

4. Bait and Switch is bad - Not always. We need to solve the real problems people have and care about. 

5. Better to be safe than sorry. - Always best to be brave.

The Unmentionables: Health, Sex and a crappy Boss

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