THere is a great article in the Harvard Business Review, by James Allworth, about how Steve Jobs' solved the Innovators Dilemma. Steve Jobs was profoundly influenced by: The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business by Clay Christensen.
In the HBR article one phrase really sticks with me: "Don't let profits over ride passion"
Apple focused on building insanely great products rather than look for niches and target for a given level of profitability. When you build something special, something magical people will demand it.
We need more passion in the work we do. As we face big challenges in health care let's make sure we inject passion in to what we do and build something really special that solves real problems for patients, physicians and other members of the care team.