Saturday, March 24, 2012

#In2 Startup Traction session with Tara Hunt (@missrogue)

After a great lunch time talking with different people about HealthCare and

The trigger question for this session: How do you get past the first user and scale your idea/product/service?

"Product market fit is what matters at the end of the day" - Tara Hunt.

Check out TechSoup - a resource for non-profits:

SEO - increases traffic but conversion can be really low.

Reduce the barriers to engagement. Easy on ramp. Easy sharing.

Growth isn't the only success metric. Check out the book: small giants.

One tip for cheap internet access. Check out Comcast internet essentials : $9.95 per month.

Tara's guide to setting your target:
  1. Who is my customer (ONE person)?
  2. Why would they give a hoot?
  3. What is your ONE core metric of success?
  4. What are 5 things I can do TODAY to get there?

Then work out what is the MVP - What is the Minimum Viable Product?

Some of the participants at this session:

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