Thursday, April 19, 2012

#health2stat in Bethesda

This evening is Health2STAT organized by Aquilent.

Great case study about how CDC used to get people to organize to get vaccinated. 

Meetup groups focused on vaccination met more around 1000 times.

A great example of combining Social media with real world action.

Next up:

NIDA- Drug abuse education targeting low-literacy audiences.

Using very plain language. 
Use Audio as a navigation option.


Plenty of white space. 

Scalable text.

Don't underestimate the need.

Remember that Health Literacy is low in the community - even among adults with competent literacy.

Develop Design Guidelines that support the community. 

Use images that reflect hope.

People may not understand lightboxes and carousels of images. so don't use fancy web design. 

ReadSpeaker points out that:
20% of the general population don't get your message (in text)
- Dyslexia
- Non-native speakers
- Learning Difficulties

Mobile users are listening to content!

Readspeaker is an interesting tool. It speaks the content while highlighting the text that is being spoken.

Speech enabling mobile websites is a good compromise for non-mobile optimized sites.

AHRQ - Kevin Chaney talking about technology resistant consumer base.

Baby boomers will be a large and diverse group.

Combatting Social Isolation is an application that has great potential in the mHealth arena.

@siobhanmaire from Aquilent talking about good practices in using Twitter in emergency situations.

National Library of Medicine - specialized information service

Use Hootsuite.

Posting 2 items per day on each channel.

Time intensive tasks are:
1. Research on suitable content.

To bring order to the publishing process they have created the TweetBank.

Tag, Categorize, target publication....

Content management platform is used to organize.

Next step is to make it all searchable.

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