Tuesday, June 05, 2012

#hcdc how to utilize social media in healthcare

How do we leverage the many-to-many relationships.

What do we do with the "social exhaust"?

WebMD 100m visitors each month. Health info on 1 in 2 adults.

Jen Dyer @endogodess blog as prescription.

@personiform - differences between active and passive use of social media by medical professionals.

We need to maintain firewall between underwriters and providers.

Look at the convoy model to understand the power of relationships in relation to behavior change.

How do understand correlation and causation.

Also understand the filter bubble.

So think about private browsing to avoid google/bing filter based on friends and past practice.


Mark Scrimshire
B: http://ekive.blogspot.com
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