Thursday, June 07, 2012

#NASAHealth SmartPhone Apps workshop. Make Apps eligible to purchase via taxfree Flex spending plans

Smart Phone Apps (
Mohit Kaushal – West Wireless Health Institute;Felasfa Wodajo –

A discussion evolved around Asthma apps and the business models that are needed to support innovation that reduces cost.

RxMindMe - was acquired by Walmart and had reached 250k users . The company was built to be acquired but had reached significant traction.

We are moving to a phase were people take charge of their own health care.

We are seeing apps that get around time and geography issues.

People don't like ranking Physicians but will rank service parameters.

My idea to turbo charge the Innovators is to make Smartphone apps eligible for purchase via flex spending plans. Then we create a market driven by consumers.

People can be influenced by data. If it is presented in context that is relevant to them.

Let's not underestimate the power of SMS. If we want ubiquitous access we need to keep things simple. Simple works.

#NasaHealth - View of NIH - 1,000 flowers blooming in mHealthNIH is seeing interesting integration with Environmental data.

In 3rd world text messaging is what works. Customize technologies to the environments that they need to operate in.

12,000 consumer health app in the Apple App Store.
Lack of apps for Payers - but that requires them to be more open - like Aetna's @CarePass

Seeing a lot of 1-dimensional apps using HHS Data. Multi-dimensional is the next wave. Social Determinants of health will come in to play when coupled with personalization.

Some work being done using Skype for Diabetes education - this is re-imbursable by CMS.

We need to mature the health data sets. In the consumer space there is very little data.
We should be building platforms and not just apps.

5% of medicaid patients account for 44% of cost.

Can we take lessons from other industries. Do we need a Joe Camel for Healthcare?

Relationships drive behavior change. It's a developmental process.
We should look to private companies like the soda companies. They have enormous global reach. Can we embed mobile health in their products or distribution vehicles?

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