Tuesday, June 17, 2014

#AZoncology Using Social Media for Patient Engagement and Outreach


  • Know your audience and where they go.
  • Have your own base.
  • Bring people back to your home base.

Best use of snapchat created a nurse who befriended men and urged them to go for prostate exam.

  • Don’t forget Youtube. Go short (up to 2 minutes) or go long – like Eli The Computer Guy.
  • Don’t forget Pinterest and Instagram. But you need visual content.
  • Presentations can go to Slideshare.net e.g. http://2.healthca.mp/14zxr0
  • Develop a content calendar to work out a schedule for publishing.

  • Facebooks Ad platform is great for marketing. It is context sensitive to what people are talking about.

  • custom audiences is where you upload your email list and Facebook will match to Facebook accounts for ad targeting.
  • You choose what result you want – typically website conversions (e.g. Buy or donate on your site).

  • Use Google Analytics to create tracking (where people come form)

Mark Scrimshire
Health & Cloud Technology Consultant

Mark is available for challenging assignments at the intersection of Health and Technology using Big Data, Mobile and Cloud Technologies. If you need help to move, or create, your health applications in the cloud let’s talk.
Blog: http://2.healthca.mp/1b61Q7M
email: mark@ekivemark.com
Stay up-to-date: Twitter @ekivemark
Disclosure: I am a Patient Engagement Advisor to Personiform, Inc and their Medyear.com platform. Medyear is a powerful free tool that helps you collect, organize and securely share health information, however you want. Manage your own health records today.

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