More from Health 3.0 Conference: John Mills tlaking about how to mobilize your organization to support Social Media Emblem Health is based in NY and has 4M members. Benefits of Social Media: - Great for message testing
- Direct access to customers (no media filtering)
- Good way to build a buzz
- Promote image
General Issues: - Trust
-- Members like their plan but distrust Health Plans in general
-- Concerned about PHR and Privacy
-- Concerned about bad image from negative comments - this is happening anyway - out of sight Internal Issues - Apprehension - rises as you go up the organization:
-- Lack of control
-- Fear of unknown
-- Negative Publicity Overcome by pointing to:
-- Competition is already there
-- Early mover advantage
-- Low cost with potentially high reward
-- Overcome bad publicity A question arose about the difference in access between fans and friends. Ie. What can the owner of a fan page see about their supporters.
- Direct access to customers (no media filtering)
- Good way to build a buzz
- Promote image
General Issues: - Trust
-- Members like their plan but distrust Health Plans in general
-- Concerned about PHR and Privacy
-- Concerned about bad image from negative comments - this is happening anyway - out of sight Internal Issues - Apprehension - rises as you go up the organization:
-- Lack of control
-- Fear of unknown
-- Negative Publicity Overcome by pointing to:
-- Competition is already there
-- Early mover advantage
-- Low cost with potentially high reward
-- Overcome bad publicity A question arose about the difference in access between fans and friends. Ie. What can the owner of a fan page see about their supporters.
