Thursday, January 28, 2010

#Health30 - Larry Kissner - VP Sales and Marketing - Independence Blue Cross

The final session of the day at #Health30

Larry Kissner is the VP, Sales and Marketing at Independence Blue Cross.

If your BMI is

BMI 30% =$7600/yr
in Health Care Costs

How do plans know about member health:

- Claims
- Providers
- Self Reported by Members

Independence uses NaviNet to print Gaps in care at the provider office at a member's appointment.

Rewards don't have to be direct financial. alternatives:

- Amazon Rewards
- Incent One
- Contribution to school programs
- Entry in prize drawings

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