Real time notes from WHCC innovation congress Emerging Marketing Implications:
- Adapt B-C Marketing Model
- Sustain Customer Base
- Curb Medical Cost Inflation Adjacent products employ existing capacity to deliver familiar "jobs to be done"
- Logical brand extension Consumer needs are paramount in a retail market
- Jobs to be done:
1. Stay Well
2. Episodic/Get Well
3. Maintain Health 40% behavior
15% Social Circumstance
10% Inadequate Health Care
5% Environmental Causes
30% Genetic disposition "No nation can afford to focus only on sickness" - Prathap C. Reddy, India Hospital System
- Adapt B-C Marketing Model
- Sustain Customer Base
- Curb Medical Cost Inflation Adjacent products employ existing capacity to deliver familiar "jobs to be done"
- Logical brand extension Consumer needs are paramount in a retail market
- Jobs to be done:
1. Stay Well
2. Episodic/Get Well
3. Maintain Health 40% behavior
15% Social Circumstance
10% Inadequate Health Care
5% Environmental Causes
30% Genetic disposition "No nation can afford to focus only on sickness" - Prathap C. Reddy, India Hospital System
