Monday, May 03, 2010

#whccic John Kaegi BCBSFL

Real time notes from WHCC innovation congress

Emerging Marketing Implications:
- Adapt B-C Marketing Model
- Sustain Customer Base
- Curb Medical Cost Inflation

Adjacent products employ existing capacity to deliver familiar "jobs to be done"
- Logical brand extension

Consumer needs are paramount in a retail market
- Jobs to be done:
1. Stay Well
2. Episodic/Get Well
3. Maintain Health

40% behavior
15% Social Circumstance
10% Inadequate Health Care
5% Environmental Causes
30% Genetic disposition

"No nation can afford to focus only on sickness" - Prathap C. Reddy, India Hospital System

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