The Deep Dive at Health 2.0 is from GE and they have some interesting technology solutions that address Aging in Place. A massive and growing market as baby boomers start retiring.
GE QuietCare provides passive sensors that use an intelligent backend to determine behaviors. This is really interesting technology. There is a VA-based company BeClose.com that is competing in this market.
Sophistication does not mean a flashy interface. Instead it should be designed for purpose and the sophistication should be hidden in the internals and back end services.